Raúl.
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Perspectives.

Notes on strategy, innovation, leadership and data, most of them born from a real problem I ran into at work.

Illustration: seven stages from Understand to Learn, start to finish
FeaturedLeadership

How I work.

Principles are easy to write down and hard to live by. The ones I trust are the ones I can point to at a specific moment in the work. So rather than a list, here is how mine show up across the life of a project, from the first conversation to the handover.

October 2026 · 5 min readRead article →
Illustration: a tree with roots and branches
FeaturedPersonal

What I believe.

Everyone carries answers to life's big questions, whether they've written them down or not. These are mine. They aren't final, but so far they've held up.

October 2026 · 3 min readRead article →
“
To design is to understand uncertainty.
— James Self, quoted in “How I work”
Coming soonMore perspectives on the wayStrategy · Innovation · Data & AI
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